Victor Xavier
Multidisciplinary designer and creative director with over 20 years of experience designing digital, interactive, and brand-led work. I translate vision and strategy into thoughtful systems and products, balancing emotional resonance with business clarity. I’ve worked across industries and scales with teams at Adidas, Nike, BMW, Walmart, Uniqlo, TMX, and others. My current focus is intelligent platforms, agentic workflows, and building fewer, better things with positive social impact.
FICO (2024–2025)
Led UI/UX, design systems and operations across global teams, shaping FICO’s next-generation applied intelligence decisioning platform.
McNulty Group (2022–2024)
Led brand and digital strategy for a regulated wealth firm, supporting growth from $450M to $500M in assets under management.
TMX Money (2020)
Directed UI/UX and UI concept design for TMX’s investment platform, supporting pitch work and account acquisition.
Uniqlo (2018–2020)
Part of the pitch team that won Uniqlo’s global design system refresh. Traveled to Japan to align with stakeholders and built the team that delivered the work.
Rangle.io (2018–2020)
Led UI/UX across client delivery, building design operations and practice while managing 15 reports and supporting career growth.
Jeep (2018)
Redesigned Jeep Wrangler model pages and digital campaign work, contributing to the evolution of FCA’s design system and content art direction.
Kids Help Phone (2017)
Led UI/UX and art direction for Canada’s national mental health platform, unifying three sites into one accessible experience.
Ellie Mae (2016-2021)
Co-developed a boutique fashion brand from the ground up, shaping identity, packaging, retail signage, editorial design. Led the ecommerce experience, shaping how the brand showed up online.
Manulife (2016)
Modernized the insurance application experience, reducing drop-off and aligning UX with both business goals and customer needs.
LiveLife (2016)
Shaped the vision for a digital-first banking platform, producing UI/UX, a concept video, and product pitch materials that secured Manulife buy-in.
Walmart (2014–2016)
Led UI design for Walmart Canada’s first online grocery platform, designing end-to-end flows from product selection through delivery.
ESYM (2014–2020)
Co-founded a portable DTC aromatherapy brand, funded on Kickstarter and sold through Nordstrom, Urban Outfitters, and Story NYC.
Nike (2011–2014)
Provided creative concepts and UI/UX for microsites and campaigns across Running, Basketball, and Hockey, supporting brand marketing initiatives.
Bombardier (2011–2014)
Art-directed Bombardier Recreational’s first responsive digital ecosystem, from concept through launch, including configurators and mobile tools.
BMW & Mini (2011–2014)
Led visual and UI/UX design for digital platforms, creating Canada’s first owner portal later adopted across global markets.
Nivea (2011–2014)
Led art direction and UI/UX design for Nivea × Plan Canada’s Better Education for Life campaign, raising $20K to help fund a school in rural Senegal.
adidas (2011)
Collaborated with adidas and the Canadian Olympic Committee on the first Team Canada high-performance training experience.
adidas (2011)
Worked with adidas Canada to execute Sid Lee’s global All In campaign across retail, signage, billboards, and digital placements.